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  1. Ms. Marvel has been successful for Marvel in 3 ways:
    1. very vocal support from comics websites written by women and minorities
    2. #1 in digital comics sales for Marvel
    3. Heavy overseas sales, presumably also digital.

    This may represent what Marvel sees as the future comic book audience: everybody but white American males. Since we don’t know how profitable digital comics actually are, we don’t know how fast Marvel wants to move in this direction. But since Ms. Marvel started its run, it has caused me to learn a lot about alternative fandom on the internet, and they are touting plenty of independent comics that were already throwing out the traditional prejudices of Marvel and DC fare. So the environment exists for new ideas.

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