Informed Comment has often had success in promoting new books by publishing an op-ed by the author. Submissions are welcome.
Books are hard to insert into online conversations. It takes time to read them and often by the time I get to them, they are old news.
All along, IC has however had some success in bringing books to the attention of readers by offering authors the opportunity to write an op-ed on some burning issue in the day’s headlines that is related to the book. We don’t want a book summary or a book review. We want an 800 word Washington Post style op-ed. But it is ideally on a subject of relevance for the book. Then we put a cover graphic and book-buying link at the bottom. Often this way of proceeding has helped sales.
Us the Contact Form for submissions.
Some examples of past such entries:
Nicholas Seely , “A Syrian Wedding.”
Lawrence Davidson “Foreign Policy, Inc.”
Rick Shenkman “Just how Stupid Are We?”