Informed Comment Homepage

Thoughts on the Middle East, History and Religion

Header Right

  • Featured
  • US politics
  • Middle East
  • Environment
  • US Foreign Policy
  • Energy
  • Economy
  • Politics
  • About
  • Archives
  • Submissions

© 2025 Informed Comment

  • Skip to content
  • Skip to primary sidebar
Saudi Arabia

Retro Saudi Soap Opera set in Imaginary “Unveiled, Liberal” 1970s Infuriates Hardliners

Middle East Monitor 06/17/2018

Tweet
Share
Reddit
Email

With scenes of unveiled women and mixed-sex musical soirees, a new Saudi Arabian soap opera, set in the 1970s, is evoking nostalgia about the kingdom’s modern past. A period before the rise of religious fundamentalism.

But, with Crown Prince Mohammed bin Salman’s liberalising plans for the country, it is also giving viewers an unintended taste of what could be to come.

Al-Assouf (Homesick), which was aired on local MBC satellite channel every night during the holy month of Ramadan, portrays a traditional but tolerant society where women blithely pursue lovers who appear disinterested in controlling what they wear.

The show, which was filmed two years ago in Abu Dhabi, comes in the midst of great change in the country.

Prince Mohammed, the heir to the throne, is pursuing reforms that mark the biggest cultural shake-up in Saudi Arabia’s modern history.

The reforms have ended decades-long bans on women driving and cinemas and allowed mixed-gender concerts, sidelining hardliners who were once the traditional backers of the royal family.

MBS, as he is nicknamed, has said he wants to return the country to moderate Islam, return Saudi Arabia to the days before Iran’s 1979 Islamic revolution.

The drama, as with Prince Mohammed’s reforms, has predictably earned the wrath of hardliners in the ultra-conservative kingdom who have dismissed it as a distortion.

“To picture a community that accepts the mixing of genders, adultery and children born out of wedlock… is a disaster,” Abdulbaset Qari, a prominent cleric, said in a YouTube video.

“They (the show) want to spread immorality, to normalise this culture.”

One Al-Assouf scene shows a young Saudi boy leaning over a neighbourhood wall to talk to a girl. “Young children flirting!” wrote Abdulrahman al-Nassar, a Kuwaiti cleric popular in the kingdom. “The ugly distortion of childhood in Saudi Arabia.”

The backlash has laid bare what observers call an undercurrent of resentment over the waning influence of arch-conservatives, who once had a powerful influence in the country.


Saudi women can drive – Cartoon [Sarwar Ahmed/ Middle East Monitor].

Moderates, including Nasser Al Kasabi, Assouf’s lead actor, however, have fiercely defended the drama.

“Extremists are against it because they believe it is an attempt to destroy what they built over the next two decades (since 1979), which they refer to as the ‘awakening’,” columnist Abdul Rahman Al-Rashed wrote in London-based daily newspaper Asharq Al Awsat.

“They are attacking Al Assouf because it has cast light on an era that was deliberately made dark. The raison d’etre of the extremists is to extinguish this light.”

Ali Al Zuabi, a Saudi professor at Kuwait University, said: “Our communities are in need of an Al Assouf that is capable of sending us back to our first life, or in the correct sense, our simple life before we changed for the worse.”

Creative Commons License This work by Middle East Monitor is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Via Middle East Monitor

Featured Photo: Al-Assouf depicts 1970s’ Saudi Arabia, where women are unveiled and mix in public with men [Twitter].

[Informed Comment Editorial Note: Saudi Arabia has been Wahhabi all along and was not actually “liberal” in the 1970s no matter what Crown Prince Mohamed Bin Salman says. Some upper class Saudis when abroad or in private mansions may have relaxed restrictions on veiling and gender segregation.]

Filed Under: Saudi Arabia

About the Author

Middle East Monitor is a not-for-profit press monitoring organization, founded on 1 July 2009, and based in London. Journalists who have written for it include Amelia Smith, Diana Alghoul, Ben White, Jehan Alfarra and Jessica Purkiss. The editorial line straddles the British left and the British Muslim religious Right.

Primary Sidebar

Support Independent Journalism

Click here to donate via PayPal.

Personal checks should be made out to Juan Cole and sent to me at:

Juan Cole
P. O. Box 4218,
Ann Arbor, MI 48104-2548
USA
(Remember, make the checks out to “Juan Cole” or they can’t be cashed)

STAY INFORMED

Join our newsletter to have sharp analysis delivered to your inbox every day.
Warning! Social media will not reliably deliver Informed Comment to you. They are shadowbanning news sites, especially if "controversial."
To see new IC posts, please sign up for our email Newsletter.

Social Media

Bluesky | Instagram

Popular

  • Iran's Hypersonic Missiles Hit Israeli Refinery, Military Sites, as Israel does the same to Tehran
  • Iraqi Shiites Demand Expulsion of US Troops after Israel Attacks Iran
  • An Iranian-American View: Tehran will Never Surrender
  • Why did Israel defy Trump – and risk a major War – by striking Iran now? And what happens next?
  • Israel's Netanyahu banks on TACO Trump as he Launches War on Iran to disrupt Negotiations

Gaza Yet Stands


Juan Cole's New Ebook at Amazon. Click Here to Buy
__________________________

Muhammad: Prophet of Peace amid the Clash of Empires



Click here to Buy Muhammad: Prophet of Peace amid the Clash of Empires.

The Rubaiyat of Omar Khayyam


Click here to Buy The Rubaiyat.
Sign up for our newsletter

Informed Comment © 2025 All Rights Reserved